As part of the extension and refurbishment of this iconic museum, we were commissioned to plan and impliment the wayfinding signage. Due to time and budget restrictions the project was broken into two parts. The first priority was establishing the minimum level of signage needed to make the site function navigationally for the re-opening event. The second stage was a more iconic 'placemaking' level of signage. Several site inspections to the Toowoomba location were made to assess the site and requirements. A wayfinding plan was then developed that plotted the user flows both in vehicles on arrival and on foot to and through the venue.
It was also important that the signage not overpower the display graphics used in the exibits themselves. This was acheived through a use of desaturated colour keyed from parts of the architectural colour. Fabrication and installation was sourced from a Toowoomba manufacturer to support the local community.
Proposed brand identity for a regional fare about to celebrate its centennial year. The iconic Brookfield Hall featured prominently as a drawing in the previous logo and is a historic landmark of the site. A more robust graphic version was created to ensure maximum clarity when using lower fidelity print methods. The identity included the use of rustic whitewashed timbers as support imagery inspired by their impressive timber show ring.
The goal of this project was to promote the need for an upcoming vaccination program for high school children.
The concept of vaccination was illustrated by a fizzing barrier of rigid square elements against a sea of organic infection. The painterly approach and bold colours was aimed at being more appealing to the audience than the usual dry departmental material they were used to. It was also a lot of fun to make a mess with paint, hunting for suitable mixes and textures.
The package of materials had to work across a range of applications including information kits, Powerpoint presentations and notices.
Zoic is an environmental consultancy that deals with the impact of development works on the earth. The symbol shows their focus on areas of impact below a 'ground surface line'.
A series of soil cross-section illustrations were created to provide a less clinical and tactile counterpoint to the trademark. These were applied throughout the office fit out as digital prints and frosting decals. Several of the original drawings of the soil cross-sections were provided to frame and hang in the foyer.
The identity extended into the design and build of the initial website and subsequent consultation on the site’s redevelopment.
Identity design for a proposed industrial estate that sat adjacent to a national park. The developers took pride in how the development and nature could coexist.
The proposed name is an extrapolation of the Latin word sumbios, meaning 'companion'. Also the source of the word symbiosis.
The logo was based on a stylised pinwheel. A man-made object perfectly formed to integrate with natural forces. Proposed ideas included the development of large scale pinwheels to be placed in the precinct as landmarks.
This start up security firm needed to appear established and capable to potential clients.
In addition to the R1 mark, the angled 'blade' device was adopted for a sense of being dynamic and active in their duties.
The angles were extended to a supporting pattern that was developed for use on vehicles, presentations, websites and office fitouts.
In a world of templates, imitation and competition we unify and focus the identity of brands to help them stand out and communicate.
We do this by creating solutions to communication problems. By balancing our strategic thinking with sound visual theory. It's about doing what makes sense, not just what looks good. And doing it as effectively, efficiently and evocatively as possible.
We take the work very seriously but we don't take ourselves too seriously. We're the first to dispell buzzwords and speak in plain language. There's a bit of magic in good work but that doesn't mean it needs to be mysterious.
Troy Matheson founded the practice after 20+ years experience in the field of visual communication, brand consultation and graphic design. He has worked on a diverse range of local and international projects both large and small... with his work winning various awards along the way.
He has also lectured and taught extensively on design topics at the Queensland College of Art (Griffith University) and Design College Australia. His understanding of the complexities and mechanics of visual communication are balanced by an ability to explain the use of these principles simply.